![]() Starbucks chief financial officer Rachel Ruggeri said loyalty members delivered "54% of the revenue in our U.S.grew 17% over the last year to 27 million members, Schultz said during the company's May quarterly earnings call. Starbucks' founder and interim CEO Howard Schultz, who replaced Johnson this year, said in May that demand for the brand was growing despite the price increases, which he said demonstrated "the elasticity of demand for Starbucks coffee."īetween the lines: Starbucks Rewards in the U.S. ![]()
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